Consumer Behavior Change During Crisis

The global financial crisis may have forced many people postpone his dream vacation. However, it seems consumers still willing to spend money on goods that are considered important, namely beauty products and health care.

An international survey by market research company, Synovate, shows expenditures for cosmetics and health care seem to persist. In fact, recent economic decline has been changing consumer behavior around the world.

The survey found, 41 percent of people plan to spend the same amount for cosmetics, such as before the start of this crisis. Only 27 percent said they would reduce spending.

While the products of health care, 55 percent of respondents said they would spend the same amount. Only only 17 percent of which will reduce expenses.

The survey questioned 11,500 people in dozens of countries, including Brazil, Greece, Mexico, Netherlands, Russia, UK, and USA.

Despite the gloomy economic forecasts in their countries, respondents from the Danish, Brazil, and Malaysia is the most optimistic about their economic strength. As for those who are from the U.S. and UK are the most pessimistic respondents.

The U.S. has been stuck in recession. While the December data showed the UK moves closer to recession. World economic crisis emerged since last year, started from the U.S. housing sector crisis, which then hit the global financial markets and mengimbas into the world economy.

Overall, consumers in many countries say they spend less money on luxury goods.

Only 10 percent of respondents in Brazil that recognizes the will spend more for luxury goods.While 49 percent of Hong Kong and 72 percent said that Danish citizens, their spending for luxury goods will remain the same.

For many consumers, especially in Brazil, England, France, Greece, and the U.S., said they would more closely at the prices before daring to make transactions.

However, many buyers in Malaysia, Taiwan, and Hong Kong who said they did not notice the price of goods before buying.

Today, without planning to buy into the story then. No more buyers who buy only because of mood. This is revealed by approximately 82 percent of Americans, 76 percent of British people, 78 percent of Belgium, and 70 percent of French.

However, 55 percent of Hong Kong and 72 percent of Danes said impulsively buy the same amount as before.

Vacation and branded merchandise is the first thing that must be sacrificed when the family budget cut. However, these options differ throughout the world.

For Americans and Greeks, eating in restaurants with family and friends is the first thing that crossed out. Some people postpone buying equipment Romania-high-tech equipment.

The Serbs chose to sacrifice a holiday, but 81 percent of the Danish mention nothing of their sacrifice.