Starting a Wedding Organizer Business

Wedding organizer business is business services organization providing services all activities related to the needs of a wedding. Business opportunities emerge due to modern life who want speed, convenience, and practicality to overcome the problems of urban society deficiency time.


With the increasing number of businesses that offer wedding organizing services, prospective users of the service must be more selective in choosing wedding organizer reliable and trustworthy. In order for these businesses more competitive and able to reach your target market, business services wedding organizer to arrange the right marketing program. In a competitive market conditions, understand customer preferences is one key to success. Therefore, necessary information about consumer preferences for wedding organizer business, where it will be the basis of preparation of the marketing mix (marketing mix) that will run the business.


Based on the analysis of primary data and secondary data obtained from printed and Internet sources, to identify consumer preferences through purchasing behaviors and marketing variables, then made a compilation of the marketing mix according to consumer preferences for wedding organizer services, including seven mix of Product, Place, Price, Promotion, People, Physical Evidence, and Process.
Related to consumer preferences, product diversity of services offered by companies is the factor most important considerations in choosing a wedding organizer.


Marketing developed by considering that communication can occur through word of mouth marketing customers as a means of effective product and services, since this business is the business of communication comes through word of mouth. Word of mouth communication is very important in supporting the process of purchasing services, as any sophisticated marketing program compiled, without word of mouth communication about performance, wedding organizer of this business would not exist.


With the basic model of the proposed marketing mix, it is expected to become inputs for wedding organizer business in developing marketing programs more detail in accordance with consumer preferences, so finally can improve competence and performance of related businesses.